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Why Aren't They Buying? Marketing Articles | December 4 Cheap JuJu Smith-Schuster Jersey , 2001
You've polished your sales page over and over ... it's gleaming with ... You're ... of traffic. And still - no sales. What's wrong? It could be the ... ... that's de


You've polished your sales page over and over again
until it's gleaming with benefits. You're getting
plenty of traffic. And still - no sales.

What's wrong?

It could be the recession (although that's debatable).

With thousands of people losing their jobs each week,
consumer confidence (and therefore consumer spending)
is down.

But on the other hand, if thousands of people are
losing their jobs, there is without doubt a growing
army of people out there who are looking to the
Internet to make their living.

But let's leave aside the recession, and look at two
other reasons you may not be getting sales:

(1) People very rarely buy the first time.

You must have heard the statistics - people have to
see your product an average of 7 times before they buy
it. When I cast my mind back to the marketing eBooks
I've purchased Cheap T. J. Watt Jersey , in each case I saw those books
advertised for months - on websites, in newsletters -
before I bought them.

So if you want to make a sale, you must find a way to
stay in contact with your visitors - and bring them
back.

The easiest way to do this is to offer your visitors a
free subscription to your newsletter.

Another way is to offer your visitors a free
autoresponder course that educates them about the
product or service you are offering. Create a series
of 5 emails about your service or product and put them
on an autoresponder that provides automated follow-up.

Getresponse is a free service that allows you up to 20
follow-ups (you specify the intervals between each
message):

http:www.getresponse

The point here is that if your visitors leave your
website without taking anything away (a free version
of your E-Book, an autoresponder course, your
Newsletter) Cheap Terrell Edmunds Jersey , you've probably lost them for good.

(2) Allow people to feel they already own it.

If you give your visitors the feeling of what it would
be like to own your product or service, they're much
more likely to buy.

Here's a real-life example of this principle (a rather
disturbing one).

It's a well known fact that if a burglar can see into
your house, they are much more likely to rob you than
if they can't. Why?

Because by seeing into your house, the burglar has
already 'owned' it psychologically. What you can't
see, you can't psychologically 'own'.

Here's another interesting fact. If your house has
been burgled Cheap Jerome Bettis Jersey , there's a very high probability that the
same burglar will return - 6 or 8 weeks later. Why?

Again, it's the same principle. The burglar has seen
the inside of your house - and has psychologically
'owned' it.

It's because of this same principle that car salesmen
try and get potential customers to sit in the new car.
Once you've smelt the inside of that new car, you're
much more likely to buy it. You've imagined owning it.

So give your visitors a free download of one or two
chapters of your E-Book, or a free trial period of
your service. Let them imagine what it would be like
to own it. Sharp Circles is a digital marketing company located in Melbourne, 180 Lonsdale Street Zach Gentry Jersey , Floor 19. It provides several different services, all pertaining to search engine optimisation and improving website rankings on search engines. SEO services are split into different packages that vary in terms of length and price, amongst other factors, depending on what the client needs, all with the purpose of improving the search ranking of websites when using certain keywords. Other services include a free SEO audit tool. The company consists of a team of senior and junior consultants Benny Snell Jr. Jersey , supported by sales, customer service and administrative staff.


In comparison with other Melbourne SEO company sites, main difference I can find is the other sites have the tendency to showcase current and former clients. Other digital marketing companies sometimes have a wider range of services to provide, such as PPC and content writing, depending on their size.


Don鈥檛 have any suggestions for the company to speak off Justin Layne Jersey , as I lack knowledge on the specific workings of Sharp Circles, and on what makes a successful company in general. A potential suggestion would be trying to increase their media presence, though from what I鈥檝e seen there鈥檚 already an effort to do this.


During my time with Sharp Circles, my activities at the company can be summarised as the following:


- Being taught the basics of SEO, contributing to a DIY SEO guide Diontae Johnson Jersey , and editing a WordPress website.
- Research on WordPress, as well as ways in which websites can be optimised to be faster.
- Edited the coding of the WordPress themes directly 鈥?that is to say, I added HTML and PHP code to the default files of a placeholder website.
- Working on the presentation slides.
- Research on white label SEO tools that could be added to the company鈥檚 websites.
- Helping with the presentation and updating Excel client reports.
- Research on server migration and FTP tools.
- Editing the recordings of the presentation and transcribing the content.


During my time at Sharp Circles