Nearly Everyone Uses It Cheap Jordan 12 , and So What? Business Articles | April 13, 2003 ... a ... client comes to me very gungho about getting ... and declares that they envision coverage in every major ... in the country and on every network ... After
Occasionally a prospective client comes to me very gungho about getting publicity and declares that they envision coverage in every major newspaper in the country and on every network broadcast. After all, their logic runs, our product is something everyone uses -- we have close to 150 million customers a year in the U.S. alone.
"Whoa!" I reply. "That's not enough of a reason for the media to do a story. Nearly everyone uses a toothbrush and a wallet of one sort or another, but how often do you see stories about either of those items in the papers or on the nightly news? Prevalent doesn't mean interesting or timely. So let's brainstorm about what would entice the media to consider something about your item newsworthy."
By putting a spin on something ordinary Cheap Jordan 11 , or identifying some unusual aspect of something ordinary, you have a good chance of getting major media hits. For instance:
* Create a controversy. E.g., claim that 90% of Americans use each toothbrush far too long.
* Give an award. E.g., a prize for the world's rattiest wallet.
* Offer surprising facts about your product. E.g., how long ago people were using toothbrushes surprising similar to today's.
* Show an unexpected clientele using your product. E.g. Cheap Jordan 10 , wallets for toddlers or for nudists.
* Piggyback on the news. E.g., play up the connection if there's a toothbrush scene in a new feature film or a popular sit-com.
* Do a survey. E.g., what percentage of people never leave the house for any purpose without bringing their wallet.
* Compile a set of useful tips. E.g., ten ways you should never use a toothbrush.
* Donate your product or a gift certificate to a good cause. E.g., a new wallet for every high school graduate in your home town.
* Offer a freebie. E.g. Cheap Jordan 1 , a free call-in line for questions about dental hygiene.
* Invent a new use for your product. E.g., wallets designed for efficiency at security checkpoints.
* Tie your product to economic trends. E.g., what toothbrush sales reveal about recessions and economic booms.
* Do something anachronistic. E.g., create wallet carriers, which a butler can hold out for the man in the house when he comes home from work.
* Do something about your environmental impact. E.g., recyclable wallets.
* Celebrate an anniversary. E.g., your 10 millionth toothbrush sold.
* Create regional variations. E.g., the Tall Texan wallet, the Seattle Surprise cheap jordan retro shoes , the Plains Packer.
* Get offbeat endorsements. E.g., from a punk rocker, a bartender, a has-been politician for your toothbrushes.
* Feature employees with stories. E.g., an over-80 wallet designer cheap air jordan shoes , marketing vice-presidents who are twins.
* Run an event for kids. E.g., develop a show that travels to day-care centers on how to brush teeth.
Once you have a newsworthy angle, then the ambition to get your story into every household in the country makes more sense! Article Tags: Nearly Everyone Uses, Nearly Everyone, Everyone Uses
Environmental Benefits of Scrapping Cars
Posted On : Jan-20-2011 | seen (439) times | Article Word Count : 383 |
Vehicles can be very harmful to the environment if they are not disposed of properly. This is the purpose of recycling vehicles such that most of the car is shredded and reused to avoid damaging the environment through landfills. Vehicles can be very harmful to the environment if they are not disposed of properly. This is the purpose of recycling vehicles such that most of the car is shredded and reused to avoid damaging the environment through landfills. I would prefer to scrap my car rather than dispose of it in any other way cheap air jordan , for the following reasons.
With the right junk yard or car scrapping company, up to 98% of your vehicle can be recycled when you sell scrap car to them, according to the recycling system they use. Everything from the car battery to the car keys are processed and reused. This saves land from contamination and lead poisoning.
The car battery, for example, contains lots of lead acids that need to be neutralized cheap jordan retro , and the plastic parts are separated and refurbished. A car also has plenty of glass from the windshield, mirrors and car bulbs, which need to be properly disposed of. If the windshield is intact, it can be reused on a similar type of car, b. Jordan 11 For SaleNike Air Max 2018 SaleWholesale Jerseys Free Shipping [url=http://www
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