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If you are in the parking business and own or manage parking lots you may want to think on some additional concepts to increase lot revenues. Whether you are looking to add value for your customers Pete Rose Jersey , expand your customer base, or simply increase your revenue, the addition of a car wash andor detailing service to your parking facility may be the answer. There are many options available to you if you want to provide these services. You can contract with a local independent company in your area with a good reputation, co-market with a detail shop nearby who will service your lot, buy your own unit and run it in-house or purchase a franchise name and equipment from a national company.


INCREASED REVENUE


Whichever route you choose Dave Concepcion Jersey , it is possible to increase daily income, if you hire the labor or contract out. "Car washing and detailing not only provide value for your customers, but also maximize the per space value of your lot," commented Philip Hutcheson, owner of The Car Wash Guys franchise in Nashville Yasiel Puig Jersey , Tennessee, who currently had Central Parking in Nashville as a client. "It's all about convenience and saving customers time. We're only washing their cars, but that can give them time to do other things they want to do," said Hutcheson.


HIRING A CONTRACTOR


If you choose to hire a local company to handle the job, then try to be respectful of their time. You may wish to start out one day a week. For example - Wednesday is car wash day. You collect the money and park the cars in car wash row. The local company arrives at the desired time and washes Sonny Gray Jersey , waxes and details the cars and returns the keys to you. Make sure the mobile operator is licensed, insured, maintains quality employees, shows up on time and has some sort of re-claim device for wastewater.


To reach your revenue goal, increase services to more days and more hours a day as the work catches on. It will build slowly Anthony DeSclafani Jersey , but will give you an edge and higher average ticket charge per car. A typical financial arrangement with a detail service can net you $2 to $5 per car for a wash and wax and as high as $15 per car for a full detail.


A WIN-WIN-WIN


Here's an example of how a parking facility can partner with a detail service. Tim Morse, co-owner of The Car Wash Guys franchise in Oklahoma City, washed and detailed cars for SunPark, a private parking facility near Oklahoma International Airport. He washed their shuttle buses for free in exchange for use of a storage room to keep supplies in for his mobile detailing service. SunPark receives a percentage of each car washed and detailed. This relationship provides a win-win-win - for the customers and both businesses involved.


SunPark was bought by new owners in 1998. The previous owners had offered a basic wash and wax as an added service, explained Manager Larry DeLuca. "We took it a step further. We now also offer car detailing and oil change which have been well received by our customers. Our agreement with The Car Wash Guys allows us to offer detailing at a competitive rate to what our customers could find elsewhere in the city Matt Kemp Jersey , just with the convenience of having it done while they're away," he explained. When travelers arrive, they are given a card inviting them to select additional services besides parking during their trip. They indicate their return date and if they desire a detail or car wash. Their cars are prepared the day before they return, waiting for them all shiny and clean. "The word of mouth about the additional services that you don't receive at the airport has helped increase our business as a parking option of choice," commented DeLuca.


With Hutcheson's work in Nashville Joey Votto Jersey , for the monthly tenants, the cost of a wash or detail is added to their monthly fee as an ongoing service. Washes can also be used as an incentive to customers, i.e. two free car washes a month. A lot owner can mark up contracted services for additional profit or add them as an incentive to retain long-term customers.


For a parking company in Tucson, Arizona, The Car Wash Guys team washed every car in the structure once a month and extends a special group rate of $4.00 per car to the lot owner. The customers were so happy to have the added "free" service that when the lot owner recently raised monthly rates there was only one complaint about the free increase.


BUYING A FRANCHISE


You can also buy a franchise if you're serious about adding detailing as a permanent source of revenue. One type of company which lends itself well to a model for your operations is the Detail Guys based in Reno Jose Iglesias Jersey , Nevada offers mobile detail units, training, marketing and computerized software in one complete package. Each unit has a re-claim device, central vacuum system and enclosed lockable trailer. Visit their web site at; . The Detail Guys and "brother" company The Car Wash Guys set up franchises in 23 states to serve 110 markets nationwide.